Podcast 163: Why You Need To Be On NextDoor To Get More Leads with Aaron Hockel

Aaron Hockel

With over 165,000 neighborhoods covering 80% of the country, Nextdoor presents a great opportunity for contractors to get new local leads. Referral leads. The best type of leads! Next door is a social networking service where you can ask your trusted neighbors for referrals for all types of services. Can anyone recommend a piano teacher? Does anyone know a great roofer? Today I interview marketing expert Aaron Hockel with AltaVista Strategic Partners and he takes us through the step-by-step process to claim your profile and use the best practices to be sure you are using this free service to get the best-qualified leads. You may already be getting a referral and not even know it. And as a bonus, we review how to get more 5 star online reviews from our last interview from episode #34.

What you’ll hear in this episode:

Why you need to have a clear and concise elevator pitch
How AltaVista SP can help if your marketing strategy isn’t cohesive
Why getting more leads is always the #1 problem for contractors
Why roofers should use Nextdoor:
- They will corner the market and be the industry leader
- 25% of Nextdoor posts are people seeking local services
- Nextdoor, started in 2010: how it works and how it’s similar to Facebook and Instagram
The Nextdoor process: download the app, create a profile, receive a super-localized feed, see things to buy and sell, generate free leads
How to get started in entering basic info and creating links
Why business names, phone numbers, and addresses have to be synced with no discrepancies. Don’t confuse Google!
Nextdoor reviews: how they don’t use a star rating system, but reviews are based on recommendations, which are required in order for you to be “discoverable”
Ways to get recommendations: how to ask and have consistency
How to get more leads and why it’s important to get recommendations from all areas of town, tag yourself in posts, and make promotional posts
How advertising may change in the future on Nextdoor to be more affordable
Why you don’t want to be overly promotional or sales-y
The key: establish yourself as an expert
Why people look for social proof
The importance of Facebook posts and Google reviews
Why Nextdoor is a free, no brainer option
Nextdoor, with their new CEO, and how there are great opportunities for roofers
A look back at Episode 34, where Aaron shares how to get more online reviews
- Tips: Use a consistent process to ask for reviews, and rotate where and when you ask for reviews