The Roofer Show

Dave Sullivan
  • 4.9 (139)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Roofer Show

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

  1. 429: ENCORE: Are You Protected From These 4 Business Killers? with Scott Calhoun

    5D AGO

    429: ENCORE: Are You Protected From These 4 Business Killers? with Scott Calhoun

    If you think you will just sell your business and retire, think again. Very few roofing businesses will end in a sale or transfer to the next generation. Most will just close their doors. Join us to hear how, with careful planning, you can avoid the dreaded 4 D’s that kill so many businesses. What you’ll hear in this episode: Setting up corporate structure: why you should avoid sole proprietorship structureWhy your personal money MUST be separate from the company’s moneyScott’s tips to avoid “losing the corporate veil”The Four D’s that can kill your business, and how to avoid them (or at least minimize the damage):Dissolution - Have policies (like a “Shoot-out Provision”) in place to protect a 50/50 partnershipDivorce - Have a written agreement to give notice of a buyout opportunity in case of a divorceDeath - Have an agreed valuation every year, have life insurance in place, and have a plan in the event of the owner’s death or retirementDisability - Have disability insurance, talk about the possibility, and put your plan down on paper. Plan ahead!Plan ahead for the 2nd generation of your business and think about your business 10 years from now.“What we’re discussing are ways to protect and preserve the business from potential issues that you can avoid if you simply take the direct and up-front approach of doing proper planning, considering the issues, and putting measures in place.” Resources: Website: HPSS Law Check out the retainer program offered by Scott’s firm! Email: sdc@hpsslaw.com Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service! Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

    52 min
  2. 428: ENCORE: 2025 Business Essentials for Roofers: Strategies for Higher Profits

    APR 18

    428: ENCORE: 2025 Business Essentials for Roofers: Strategies for Higher Profits

    Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for the rest of 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you! What you’ll hear in this episode: John’s perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John’s tips for a great website that stands out“Big revenue doesn’t mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.” Resources: Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month’s service! Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

    1h 8m
  3. 427: ENCORE: Build A Business That Does Not Rely On You: We’ll Show You How

    APR 11

    427: ENCORE: Build A Business That Does Not Rely On You: We’ll Show You How

    Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support, which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn more! What you’ll hear in this episode: John’s testimonial about what a VA can do for your roofing business (Check out Episode 373: Everything You Need to Know About Virtual Assistants with Chris Diroll.)Adam’s path from consulting and private equity to SMA SupportBuilding a business of value by taking advantage of outsourcing opportunitiesIdentify the WHY of your businessAchieving your goals in an affordable, efficient way with a VACharacteristics of an engaged employee—like an SMA Support VAEliminate the struggle and potential mistakes in the hiring process by employing a VARepeatability structure, decision mapping, and nesting: how an SMA Support VA gets it doneJohn’s perspective of Kathleen’s valuable role as the VA for Peach State RoofingNo time to train a VA? SMA takes care of that!Adam’s take on managing people and offering incremental bonuses to exceptional VAsThe role of a VA in getting reviews, getting faster payments, and providing excellent customer serviceWhat can a VA do for you? You, the business owner, can spend less time each week in “the drudge zone.”Adam’s view of what’s going on right now in the private equity world Connect with Adam Patterson and SMA Support: Website Resources: Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link: https://www.youtube.com/@DaveSullivanRooferShow Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for half off your first month’s service! Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do...

    54 min
  4. 426: Two Contractors, Two Visions: What It Really Takes To Build A Profitable Roofing Business

    APR 4

    426: Two Contractors, Two Visions: What It Really Takes To Build A Profitable Roofing Business

    Tune in today as Dave Sullivan dives into the different ways two roofing contractors, each pulling in about $2 million a year, run their businesses. Through some insightful discovery calls, Dave shares their unique stories, goals, and how they've set up their businesses. He really drives home the point about how important it is to have personalized coaching and a solid business plan. Dave also discusses why it's crucial to understand your financial statements and why focusing on profit is more important than just chasing sales volume. Having strategies tailored to your needs can lead to success in the roofing world, and it highlights the benefits of one-on-one mentoring and coaching services. What you’ll hear in this episode: Differences between two roofing contractors generating similar revenueImportance of personalized coaching for contractorsNecessity of a solid business plan, including financial understandingEmphasis on profit over sales volume for sustainable growthThe franchise model versus independent business growth in roofingBuilding a roadmap for business success, including assessing current status and resourcesLead generation strategies and the sales processImportance of effective communication and follow-up in salesStreamlining operations and outsourcing for efficiencyFinancial management and cash flow importance for business sustainability Resources: Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.) Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

    53 min
  5. 425: How To Organize Your Business In 8 Simple Steps

    MAR 28

    425: How To Organize Your Business In 8 Simple Steps

    Today, Dave dives into why having a solid business plan is crucial for roofing contractors. He chats about how important it is to know where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. If you’re wanting to write a strong business plan, Dave will give you what you need to get it done, so tune in! What you’ll hear in this episode: Importance of a well-rounded business plan for roofing contractorsUnderstanding the destination and "why" behind the businessSignificance of financial statements and cash flow managementCommon pitfalls faced by contractors in financial managementDevelopment of a mentoring program for ongoing support and accountabilityEight essential steps to building a solid business planImportance of customer service and operational efficiencyIntroduction of a free resource: the "one-page business plan"Emphasis on tracking key performance indicators (KPIs)Planning for long-term goals and exit strategies in business Resources: Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShow Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.) Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

    38 min
  6. 424: Scaling Smart: How Roofing Contractors Can Use AI and Systems to Drive Growth with Nick Peret

    MAR 21

    424: Scaling Smart: How Roofing Contractors Can Use AI and Systems to Drive Growth with Nick Peret

    Today, Dave Sullivan chats with Nick Peret, the founder of Better Boss, about the hurdles roofing contractors encounter with technology and CRM systems. Dave highlights how crucial it is to implement these systems properly and ensure the team adopts them to steer clear of inefficiencies. Nick brings up the idea of a fractional CTO, which offers top-notch tech expertise without the expense of a full-time hire. Tune in as they emphasize the importance of having structured processes, job costing, and maintaining a positive leadership attitude. This episode is packed with valuable insights for contractors aiming to boost their operations and achieve sustainable growth by effectively using technology and optimizing processes, so tune in! What you’ll hear in this episode: Challenges faced by roofing contractors in implementing Customer Relationship Management (CRM) systemsImportance of proper implementation and team adoption of technology to avoid inefficienciesThe role of a fractional Chief Technology Officer (CTO) in providing technology expertise to contractorsNeed for structured processes and standardized operating procedures (SOPs) in business operationsSignificance of job costing and tracking financial metrics for profitabilityStrategies for scaling a business sustainably while maintaining profit marginsThe impact of technology, including AI and automation, on enhancing business operationsImportance of adapting to changing customer interactions and expectationsRisks associated with delayed payments and cash flow challenges in the storm work sectorValue of mentorship and expert guidance for contractors seeking to improve their business practices Resources: Connect with Nick Peret and Better Boss!  Better Boss Facebook YouTube Connect with Dave and The Roofer Show! Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.) Automate your follow-up process and close more sales with ProLine. Get started for FREE ata...

    52 min
  7. 423: From Chaos to Control: How a CRM and Virtual Assistant Transformed This Roofing Business with Brian Huff

    MAR 14

    423: From Chaos to Control: How a CRM and Virtual Assistant Transformed This Roofing Business with Brian Huff

    In this episode of The Roofer Show, Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles and how mastermind groups can be a game-changer for contractors. They chat about how Brian uses CRM systems to make things run smoother, keep up with follow-ups, and improve how they interact with customers. Plus, Brian shares some cool marketing strategies and why keeping an eye on ROI is so important. This episode is packed with great tips for contractors looking to grow their business and boost customer service, so tune in! What you’ll hear in this episode: Importance of having a reliable Customer Relationship Management (CRM) system for roofing contractorsBrian Huff's journey into the roofing industry and his experiences working for various companiesChallenges of starting a roofing business during the COVID-19 pandemic with limited financial resourcesSignificance of maintaining a strong reputation in a competitive marketValue of networking and being part of a mastermind group for contractorsInnovative strategies for business growth through technology and automationLead generation techniques and the importance of quality leads over quantityTracking return on investment (ROI) for marketing strategies and adapting to regional market conditionsUse of automation in managing customer interactions and streamlining operationsImportance of continuous learning and adaptation in the roofing industry for sustained success Resources: Connect with Brian Huff and Modern Roofing Group! Modern Roofing Group,  Call Brian! (720) 334-3449 Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.) Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s...

    56 min
  8. 422: Google Business Profile Hacks Every Roofer Needs to Know with Tim Brown

    MAR 7

    422: Google Business Profile Hacks Every Roofer Needs to Know with Tim Brown

    Today, Dave Sullivan chats with marketing whiz Tim Brown from Hook Agency about how roofing contractors can boost their online presence and drum up more leads. Revamping your website might seem like the first step to a better online presence, but Tim Brown suggests it’s more about functionality and traffic. Before investing in a redesign, ensure your site generates traffic and leads. Sometimes, optimizing for Google Maps or running Google Ads is more effective. They dive into some key strategies, like figuring out who your ideal customers are, sprucing up your website, and making the most of Google Ads and SEO. Tim really drives home how crucial Google Maps is for getting noticed in local searches and how powerful it can be to gather reviews. They also share some down-to-earth tips for crafting engaging video content and finding budget-friendly marketing solutions. Dave shares how valuable mentorship can be for contractors looking to grow their businesses and succeed. Be sure to tune in to hear so many valuable tips to boost your business! What you’ll hear in this episode Strategies for enhancing lead generation for roofing contractors through online marketingImportance of identifying and defining the ideal customer for targeted marketing effortsWebsite optimization techniques to improve functionality and lead generationComparison of Google Ads and SEO, including their respective benefits and costsSignificance of Google Maps in local search visibility and lead generationConducting website audits to assess online presence and identify areas for improvementThe five-part winning website formula for effective online marketingImportance of blogging and content creation for attracting and converting leadsUtilizing emotional engagement and unique value propositions to differentiate from competitorsThe role of video content and YouTube in enhancing visibility and lead generation for contractors Resources Mentioned Connect with Tim Website X Facebook Instagram YouTube Check out this episode on our Youtube channel at @DaveSullivanRooferShow" or use this link - https://youtu.be/N7F2wJVbfwk Be sure to subscribe, like, and comment! Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan The Roofer Show’s Vetted Sponsors Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: ruby.com/roofershow. SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what...

    56 min
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4.9
out of 5
139 Ratings

About

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.

Information

  • Creator
    Dave Sullivan
  • Years Active
    2017 - 2025
  • Episodes
    443
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Dave Sullivan
  • Show Website
    The Roofer Show

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