Are your website visitors being converted into qualified leads that turn into sales? Most of those visitors are not ready to commit to a click or a call, and if you don’t have a way to capture their email addresses they could be gone forever. In today’s episode, you’ll learn how to set up a sales funnel that converts!

What you’ll hear in this episode:

  • Spencer’s podcast about marketing, especially for contractors (The first four episodes are available now!)
  • Spencer’s family connection to builders and his focus on contractors
  • Builder Funnel: a digital marketing agency out of Colorado Springs, CO
  • Inbound marketing, conversions, and increased traffic
  • What is inbound marketing? Attracting people to your business or website who are seeking your service or product
  • Growing traffic: content creation, SEO, and social media
  • Do I have to write blog posts?
  • Where to find blog topics
  • Lead funnels: how they work
  • How to address those who aren’t ready to buy NOW, but a year or so down the road:
    1. Meet them where they are
    2. Provide them with value in their research process
    3. Turn them into an educated buyer


Website: Builder Funnel

Podcast: Builder Funnel Radio


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