Podcast 141: Facebook & Instagram Marketing for Roofers in 2020

Roofers need a Facebook/Instagram strategy because it offers a great opportunity to reach future customers. The next person buying a roof from you is most likely using one or the other, probably both, for almost an hour a day.

Today, I interview social media expert Aaron Hockel to find out what’s working today to get more qualified leads for contractors.

What you’ll hear in this episode:

Dave’s challenge: Two weeks from today, have five new 5-star reviews on Google. Go back through your old customers to follow up with them. This is also a great time to ask for referrals. Dave details how to do this!
Your best source of new business is repeat customers.
From a marketing standpoint, you still need to position your roofing business where people spend their time.

Facebook: About 1.5 billion people spend an average of 58 minutes a day signed in.
Instagram: 500 million people spend an average of 53 minutes a day signed in.
A person that buys a roof from you is likely using Facebook, Instagram, or both.
Instagram has some cool features for discoverability.
Roofers can use hashtags on Instagram to get followed. Aaron provides some great examples of usage to expand audience visibility.
Dave and Aaron discuss pay-to-play, the need for ads, and what costs to expects.
Aaron details three Facebook and Instagram advertising ideas for roofers in 2020.
Commercial contractors also have advertising opportunities on Facebook and Instagram.
Aaron provides some solid ideas for low-budget advertising.