If you want to sell more jobs, for more profit, in less time, you’ll want to listen to Part 4 of our series: “Have Your Best Year Ever.” Learn how to set up a sales process that can be followed with every lead to increase your close rates with the type of customers you want for your business.
What you’ll hear in this episode:
- A recap of our first three parts of “Have Your Best Year Ever:”
- Part 1: How to design a website that converts visitors into leads that convert into sales, with Darren Slaughter (Ep. 101)
- Part 2: Keeping leads organized with a CRM system, with Adam Sand (Ep. 102)
- Part 3: How to get more leads, with Marc Levesque (Ep. 103)
- Steps to developing a consistent and repeatable checklist in converting leads into sales:
- The initial call
- Get back to the ASAP
- This is your only chance to make a great first impression
- Lead warming
- Warm up the lead and prepare the customer
- Stand out from the competition
- The visit
- Leave a great first impression with your first visit
- Use a scripted checklist
- Ask the right questions
- The presentation
- Refer to Episode 22 with Tom Reber on How to Sell
- Refer to Episode 75 with John DeRosa on How to Escape the Price-Driven Sale
- Lead nurturing
- This is where contractors drop the ball
- Give the customer a reason to call you back
- Use a newsletter, but include helpful information
- Texting will likely get a response
- How to handle the “break up” email
- Close the job
- Do a recap and know your numbers
- Track your close rate on jobs to evaluate your pricing
- After the job, ask for referrals focus on turning the customer into a lifelong customer
- A good CRM system will help you keep track of customers
Resources:
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Enjoy These Episodes You May Have Missed:
22: How to Sell Your Roofing Services with Tom Reber
75: How to Escape the Price-Driven Sale with John DeRosa
From the “Have Your Best Year Ever” Series:
101 (Part 1): How to Design a Website That Converts Visitors into Sales with Darren Slaughter
102 (Part 2): How to Stay Organized and Convert Leads into Sales with Adam Sand
103 (Part 3): How to Get a Consistent Flow of Qualified Leads with Marc Levesque