Roofer Show

If you want a consistent flow of qualified leads, you need to listen to my interview with Marc Levesque in Part 3 of our series, “Have Your Best Year Ever.” In our, you will conversation, learn how a professional PPC campaign can get your company’s name in front of new prospects who are ready to buy your services. Once you have their attention, Marc gives you the secrets to converting those clicks into qualified leads using the right landing pages.

What you’ll hear in this episode:

Marc’s elevator pitch as co-founder of Webrunner Media, a contractor marketing firm that helps solve clients’ problems
The steps in a marketing program to converting quality lead into sales
The current trends: live chat and messenger bots

Mistakes contractors are still making:
- Not having a focused business
- Not being real about their ability to close leads
- Not pinpointing where the marketing dollars go
- Not leveraging available free products
“Be real about what you can handle, what sales you’re aiming for, and what you need to spend on marketing.”
Why your marketing budget has to align with your growth objectives
Why you need to niche down, become an expert, and focus on your ideal customer
How we build a marketing plan
How to work backward from your top-line revenue goal to see how many customers you need
Why you may need to raise prices to have a reasonably close rate on leads
Having marketing strategies to meet your end sales goals
Why you have to own your marketing system and have control
The crucial parts of your online profile: name, address, and phone information need to be congruent everywhere
Why you need social proof
Why you should humanize your website
Consider the effectiveness of your landing page and your call to action
How to get customers to visit your website
How to use Facebook to show the value
The importance of creating quality content
Establish yourself as an expert to differentiate yourself from your competitors
The best way to track your results is to audit your lead-handling process
The importance of being consistent with your marketing plan on a regular basis