If you saw the movie The Wolf of Wall Street you’ll remember the final scene where Leo, just out of jail and banned from selling stocks, is teaching a group of eager salesmen looking for the “silver bullet” of selling. Leo asks a nervous victim in the front row that classic sales manager question, “Sell Me This Pen”. The movie ends before we get the answer.
Today, I show you the right way to answer this question and how it applies to home services sales.
The 4 Takeaways
1. Establish the need and problem by asking questions. Then LISTEN.
2. Provide a solution and get his agreement.
3. Ask if there is an opportunity to expand and up sell the sale.
4. Only after getting his agreement and trust along the way do we ask for the order and close the deal.
The question is asked to make you feel uncomfortable. Turn it around and take control of the sale process.
If you want more laser focused, qualified leads you need to talk with Marc and his team at Webrunner Media. You’ve heard Marc on the show and he knows his stuff. Check them out at https://www.webrunnermedia.com/roofershow/ and see what they can do for you.Download your free copy of the 1Page Business Plan For Contractors https://theroofershow.com/1-page-plan/