Podcast 403: The Best Marketing Strategy Starts With Building A Brand That Matters

Marketing is a huge issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more!

Emily May is the owner of M and M Roofing, a commercial and residential roofing company in Lufkin, TX. Crystal Williams is the Marketing Strategist at Lemon Seed Marketing, also in TX. Emily has seen big successes at M and M Roofing because of her work with Crystal on all aspects of her marketing strategy. Emily and Crystal join the show to share their best tips to make the most of your branding and marketing strategies.

What you’ll hear in this episode:

●  An overview of Emily’s work (as a nurse who bought a roofing company!)–and why she reached out to Crystal for brand and marketing help

●  The benefits of a good mastermind group as an opportunity to collaborate with like-minded people and learn from them

●  A look at Crystal’s role as a branding and marketing partner for contractors

●  John’s biggest lesson learned about marketing: “Trust your marketing person–and let them do their thing.”

●  Crystal’s philosophy of marketing—and how it has worked for Emily’s company

●  Outperforming your competitors is easier than you think!

●  “Be operationally prepared to book EVERY lead!”

●  Your normal operational procedure should be to react and respond immediately to every lead.

●  Every marketing plan should be curated for YOUR business.

●  Is your three-legged stool wobbly? Learn three strategies to grow your business: operational excellence, pricing, and marketing.

●  Questions to answer about your brand, opportunities to gather leads, CRM, sales process, digital footprint, and more

●  Emily’s testimony about marketing success at M and M Roofing

●  The marketing piece influences the sales piece of your business.

●  Emily’s perspective of what’s working and what’s not working in marketing

●  Meet “Roofus,” the armadillo mascot for M and M Roofing

Resources:

M&M Roofing

Check out our YouTube channel and be sure to subscribe:

https://www.youtube.com/@DaveSullivanRooferShow

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/plan

The Roofer Show’s Vetted Sponsors

Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/roofershow.

SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)

Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!

0 0 votes
Article Rating

Like What You Hear?

Show Your Support And Leave Review On Apple Podcasts

Subscribe
Notify of
guest

0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x