We have a little different setup today as both John DeLaurier and I are on vacation. Since I can do the podcast from anywhere in the world, I’m handling things on my own with a great interview with Aaron Hockel of AltaVista Strategic Partners. He shares his wisdom and expertise about marketing in today’s shaky economy. Roofing leads are dropping off, and we’ve got to know what works and what doesn’t in today’s market. Join us to learn more about how you can get a bigger piece of the pie!

What you’ll hear in this episode:

• A quick overview of the services available for roofers at AltaVista
• Aaron’s perspective on the slowing roofing market in 2024
• Financing is a huge issue for roofers in today’s economy.
• “The pie is getting smaller. Every piece is more expensive and more valuable to a roofing business.”
• Aaron’s tips for a great website: homepage, About page, and service pages
• Branding starts with your website homepage!
• The ROI in hiring a photographer for your website photos (vs. using stock photos) is phenomenal!
• Aaron’s perspective on merging businesses for maximum SEO
• Roofers care more about LEADS than CLICKS!
• Understanding the value of Google My Business
• Reviews are critically important to your roofing business!
• Aaron’s thoughts about location, proximity, directory citations, prominence (reviews), data pins, and social media content
• Reverse engineering to figure out how many leads you need to hit your sales goals

Resources:

Connect with Aaron Hockel and AltaVista: Website, Email, and LinkedIn

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or text me at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.