Podcast 379: Branding Your Business: A Roofer’s Guide to Professional Success with Dan Antonelli

In the roofing business, profitability and success come to those who brand the best. Branding is everything! Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company—and if YOU come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us!

Dan Antonelli is the president and Creative Director of KickCharge Creative, a home service branding company specifically for small businesses. He began hand-lettering trucks at age 14, and he’s been chasing his passion for brand building and logo design ever since. KickCharge is the premier brand-building agency for small businesses, and they have collectively earned over 200 design awards. Dan is the author of Building a Big Small Business Brand and his latest book, Branded Not Blanded. 

What you’ll hear in this episode:

• Dan’s beginnings in the branding business
• A “better brand” means less money spent on marketing!
• Understand your “brand promise.”
• Is it worth renaming your company?
• Does your ideal customer like your brand?
• Considerations in your brand: name, logo, colors, vehicles, billboards, and mascots
• When is the right time to rebrand?
• The most recognizable aspect of your brand: your company vehicles
• “Brand-building exercises” to make your company known
• Too much IS too much when it comes to truck wraps and billboards.
• Dan’s advice about your brand and logo colors, mascots, and trademarks
• An overview of Dan’s book and his YouTube channel

Resources

Connect with Dan and KickCharge: Website, Branded Not Blanded book, YouTube, and Facebook

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or send me a text at (510) 612-1450.

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