From the beginning, you should be building your roofing business to sell. Today’s show is all about how to get the life you want and the freedom you deserve. If you want to know how to WIN at the roofing game in 2023, don’t miss this episode! Join us now to learn more from today’s guest!

Dmitry Lipinskiy has it all together when it comes to being successful in the roofing business, and he loves helping others find their own success. He has a YouTube Channel, Directorii, and Roofing Business School, and is making a name for himself in our field. Dmitry built his roofing business from scratch and sold it, and he understands what it takes to succeed in lead generation, marketing, and profitability. My co-host, John DeLaurier, and I are excited to welcome Dmitry to the show to share his wealth of knowledge with us today.

Show Highlights:

• Dmitry’s take on today’s roofing business and how things are changing
• Why today’s market requires creativity in sales and marketing–the only leverage you have
• From John: Why it’s important to “intentionally prequalify harder” in roofing sales today
• Dmitry’s tips for spending your marketing dollars: What works? What doesn’t work?
• From Dave: Ask yourself these questions before you spend marketing dollars:
  • What business are you in? (Be specific!)
  • Who is your target customer? (Don’t try to be everything to everyone!)
• Why you can NEVER, NEVER stop advertising, whether you’re busy or not
• How to set your marketing budget according to your revenue
• Why Dmitry advises roofers NOT to set specific sales goals for the first year in business
• Why your business should aspire to be the Chick-fil-A of the roofing world with a “Less is More” philosophy
• What to look out for with using subcontractors
• Why successful contractors know their numbers: acquisition cost, closing rate, net profit margin, and break-even point
• What Dmitry recommends about business owners’ compensation–and staying humble
• What’s coming up for Dmitry with Directorii and the 4th Annual Roofing Process Conference in February 2023 (Check it out on Dmitry’s Website under the Events tab!)

Resources

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected].

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