Podcast 341: Follow This Marketing Plan To Grow Your Roofing Business In 2023 with Aaron Hockel

What are the trends affecting your roofing business in 2023? How can you prepare to grow your profitability with a solid marketing plan despite slowdowns in the industry? Join us to learn more in today’s show!

We are joined by Aaron Hockel, who is a frequent guest on the show because he has great insights about marketing, online reviews, and getting quality leads. Aaron is a partner and vice president at AltaVista Strategic Partners, and I call him my marketing go-to guy. Join us to get valuable marketing advice about today’s changing roofing industry.

My co-host, John DeLaurier, has just returned from the Roofing Process Conference in Orlando, and he gives an update about how this conference is changing his business for the better and why you don’t want to miss the next one.

***Today’s ONE THING: Fresh from the conference, John shares his big takeaways as the value of a tool like RoofQuote PRO from Roofle and the importance of being consistent in answering the questions that homeowners have (from Marcus Sheridan, author of They Ask You Answer).

What you’ll hear in this episode:

• An update from Aaron about what’s going on at AltaVista SP right now
• What Aaron sees as current trends around competition in the roofing business and the “pie getting smaller”
• Why you need a tactical plan for the profitability growth you want in 2023–and commit to spending at least 5% on marketing
• Steps to take to boost your $3M roofing business to $5M
• How to capitalize on brand marketing opportunities to dominate your area
• Why the old-school mentality will not work in today’s roofing market
• Why online reviews matter to your roofing business–and how to get them in the easiest ways possible
• How AltaVista can implement the individual aspects of your marketing plan by being the “doer” for you

Resources

Connect with Aaron Hockel: AltaVista Strategic Partners (Schedule your free discovery call today!)

Email Aaron: [email protected]

If you’re interested in learning more about The Roofer Mastermind groups or our Coaching Programs text me at (510) 612-1450 or book a free strategy call with me at https://davesullivan.as.me/free-strategy-call

Download my FREE 1 Page Business Plan and get organized, focused, and profitable https://theroofershow.com/plan

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