In the roofing business, profitability and success come to those who brand the best. Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company–and IF you come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increase your branding while decreasing your marketing dollars spent! Join us to learn more!

Dan Antonelli is the president and Creative Director of KickCharge Creative, a home service branding company specifically for small businesses. He began hand-lettering trucks at age 14, and he’s been chasing his passion for brand building and logo design ever since. KickCharge is the premier brand-building agency for small businesses, and they have collectively earned over 200 design awards. Dan is the author of Building a Big Small Business Brand and his latest, Branded Not Blanded.

What you’ll hear in this episode:

• How Dan got started in the branding business
• Why a “better brand” means less money spent on marketing
• How to assess your “brand promise”
• Why it makes sense in some cases to rename your company
• Why your ideal customer has to like your brand
• Considerations in your brand: name, logo, colors, vehicles, billboards, and mascots
• When is the right time to rebrand?
• Why your company vehicles are the most recognizable aspect of your brand
• How to consider “brand-building exercises” to make your company known
• Why too much IS too much–on truck wraps and billboards
• Specific things to consider in your brand/logo colors, mascots, and trademarks
• An overview of Dan’s book and YouTube channel

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

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Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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