Podcast 331: 7 Part Marketing Roadmap (Don’t Skip These Steps) with Tim Brown

You’re in for another great conversation today! Tim Brown from the Hook Agency is with us, and he is the host of the Hook Better Leads podcast.

Today, we discuss 5 steps to marketing your roofing business. Tune in to learn how you can do this in your business!

Running a roofing business is a journey fueled by blood, sweat, and tears. No matter how much money you have, you want to optimize your marketing dollars to get the most bang for your buck. Today’s show will be helpful for roofers at any and every stage of the business, whether you’re a grizzled veteran in the business or a rookie who is just starting. Let’s talk about how to best spend those marketing dollars!

Tim Brown is the owner/CEO of the Hook Agency, where he teaches people how to optimize their websites, improve their SEO, and drive more Google traffic to their websites. His marketing strategies help contractors focus their marketing on their best customers. Tim has been featured on several episodes of The Roofer Coach, and we are glad he’s here to share more marketing insights with us today.

Before we jump into the conversation with today’s guest, my co-host, John DeLaurier, and I are discussing how our contractor mastermind groups work. The benefits to these groups are numerous, and the camaraderie and collaboration go a long way in helping us solve problems that are common in our industry. If you’d like more information, visit The Roofer Mastermind.

What you’ll hear in this episode:

• Hook Agency helps specialty contractors get more leads and better ones through persuasive web design and through search engine optimization.
• Tim details his Five-Part Winning Website Formula:
  1. Strong visual “call-to-actions” throughout the website
  2. Testimonials and “trust factors”
  3. Emotionally-persuasive images and headlines
  4. An emphasis on SEO throughout the process
  5. Really clear “unique value propositions”
• People tend to want short-term gains without implementing a long-term strategy.
• An important part of the process for getting more qualified leads involves getting Google Analytics installed on your website.
• Tim offers pointers for great website content.
• Understanding the basics of SEO helps you gain clarity in the activities and traffic on your website.

Connect with Tim!

Visit his website, like him on Facebook, follow him on Instagram, and listen to his podcast!

If you’d like to learn more about SEO, check out Tim’s FREE guide and video at SEO Basics.

Whitespark listing service mentioned

Previous Episodes with Tim

Episode 208: Attract More Website Visitors That Turn Into Appointments That Turn Into Sales with Tim Brown

Episode 255: Attract More Website Visitors That Turn Into Appointments That Turn Into Sales with Tim Brown

Episode 267: How To Design A Website To Convert Visitors Into Sales, with Tim Brown

Episode 294: When To Bring Your Marketing In House with Tim Brown

Resources:

Check Out My NEW Website: The Roofer Coach

Download My FREE 1-Page Business Plan

Text Me @ (510) 612-1450 – Say Hi!

I would love to hear your feedback, pros & cons!

**Please leave me a review on iTunes!**

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