33: How To Build A Stellar Sales Team From The Ground Up with Becca Switzer

The only way to grow a profitable roofing business for the long haul is to build an effective sales team. On today’s podcast, I talk sales with Becca Switzer, owner of Roof Sales Mastery. Becca teaches roofing contractors how to find, hire, and train successful salespeople with her proven step-by-step system that avoids all the typical mistakes most business owners make.

What you’ll hear in this episode:

Why a great sales team makes ALL the difference in your business
“Nothing happens until someone sells something.” –Henry Ford
Becca’s background and the path that led her HERE
Who should I hire?
1. What NOT to do
2. Leave what you did in the past
3. Don’t hire people already in the industry

How should I pay?
1. The problem with straight commission
2. The “pay-per-appointment” strategy
Mistakes that salesmen make:
1. Wasting time with details, being the “telemarketing call robot”
2. Not knocking on doors at the right time of day
Tips for struggling salesmen:
1. Seek out legitimate training
2. Sound like a “normal human being”
3. Acknowledge how they feel
4. Apologize for knocking on their door
5. Use a name-drop