Is the newest technology necessary for success in the roofing business? Is there a place for AI in our industry? Maybe it’s time for you to uplevel your sales process and marketing efforts with new, exciting technology, and that’s our focus for this episode. Our guest is a self-proclaimed computer and technology nerd who just happened to find his happy place in a profession he never imagined for himself, the roofing business. Join us for helpful insights and information from today’s guest!

Stephen Knuth is a highly skilled roofing sales professional currently serving as Director of Sales at Quality Discount Roofing in Jacksonville, Florida. Stephen’s company came to our attention when they won the prestigious 2023 Innovator of the Year Pinnacle Award at the Owens Corning Platinum Conference. With a background in the tech business, Stephen brings proven systems and processes and meticulous attention to detail to every project he undertakes, ensuring exceptional quality and customer satisfaction. In this episode, Stephen shares how Quality Discount Roofing is handling changes and updates to the ever-changing automation processes that are the key to their success and profitability.

Before we jump into our interview with Stephen, I want to share a clip from our mastermind group this week in which John DeLaurier shares more about his sales process.  In our mastermind group, we currently have eight contractors who meet once each month, and we have a great time as we learn from each other. Maybe our mastermind is the right fit for you! Visit our Contact page at theroofershow.com to learn more!

What you’ll hear in this episode:

• How Stephen learned the ropes of roofing sales the hard way
• How Quality Discount Roofing has implemented more technology available through their CRM system, AccuLynx
• Why even the latest and greatest technology is worthless unless you utilize it
• How the roofing business is learning to implement AI tools like ChatGPT
• Why Google SEO is HUGE for any roofing contractor–but it has to be used in the right way
• Stephen’s take on marketing with a targeted net, spending marketing dollars aimed at the ideal customer, and using a specific and consistent sales process

Why the customer experience is everything in the roofing business (Every touch by your staff should have the end goal of a 5-star review from a great customer experience!)

Resources:

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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