Everything in the roofing business depends on sales. Today’s show will teach you how to sell more work, how to build your sales process, and how to handle sales objectives. Selling more is not the main goal, but you have to learn to sell at the price you need. Want to reach your sales goals and close more deals? Join us to learn more!

Joining us today is John DeRosa, Director of Contractor Training at SRS Distribution. His previous appearance on the show was over five years ago in Episode 43, How to Escape Price-Driven Sales. Visit our Website and listen to that episode if you want to learn more from John. He’s a legend in the contracting industry who stays busy coaching and teaching salespeople, and he’s sharing his sales expertise with us today.

What you’ll hear in this episode:

• What John does today in traveling and teaching sales skills to contractors
• What to consider in selling a roof at the price you need
• How the psychology of price can work FOR you and not against you
• Why transparency, confidence, and knowing the numbers are working for John DeLaurier
• Why sales skills are a series of definable and repeatable steps that EVERYONE can learn
• How to take the first HUGE step toward a more successful sales process
• Common mistakes salespeople make that lead to sales objections
• Why your price does NOT depend on what a competitor is charging
• John DeRosa: “Sales are made emotionally and justified rationally.”
• How “people” in your pictures and presentations in ads and on social media make ALL the difference in relationship-building
• How to ask the right questions in sales conversations AND listen to the prospective customer
• How sales conversation role-playing and rehearsing a script can help you sound less “scripted”
• Final words from John DeRosa: “Be accountable and stop blaming everyone else. At the end of the day, it’s about your reactions and behaviors. What are you doing to bend the probability curve in your favor and put yourself in a position to win?”

Resources:

Connect with John: Website, Email, Business Builders podcast, and SRS Sales Academy on Facebook

Time is running out! Are you eligible for the Employee Retention Credit (ERC)? Visit www.rpcfinancial.com to find out!

Do you need help with your books? We have a certified Quickbooks pro who is waiting to help you! Email John or Dave or contact us on Instagram for more information!

Connect with John DeLaurier:  www.calldrr.com, Instagram, and Facebook

Connect with Dave via text message: 510-612-1450

Let me know if you’d like to join one of our new Mastermind groups for contractors. Email me: [email protected] or visit The Roofer Mastermind to sign up.

Download my FREE 1-Page Business Plan template at www.theroofershow.com.

Contact me about one-on-one coaching at www.theroofercoach.com.

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