Top 10 Tips For Getting More Qualified Leads And Making More Sales with Dave Sullivan

I give up my top 10 marketing tips from my 30 years as a contractor and from 30 podcast episodes with the top experts in the roofing industry. Learn how to set up a lead machine that converts into sales that are easy. And the best part is they’re free!

What you’ll hear in this episode:

The Top Mistakes that Contractors Make:
1. They don’t show up—Take the opportunity to represent yourself as a professional
2. They don’t return phone calls—Commit to returning every call, every day
3. The rep is not a likable guy—It’s a people business and a good personality is important
4. The rep doesn’t have a uniform—Always look clean and professional
5. There is poor communication—Start with a good contract and a well-written scope of work
6. There are surprise change orders—Be upfront about changes and get the customer’s approval
7. The job site is messy—Think about the customer’s experience and let them know what to expect

How to get more leads and convert them to sales:
1. Show up—and don’t do stupid stuff!
2. Know your numbers (Check out Episodes 19 and 29 for details!)
3. The who, what, where, and why of your ideal customer
4. Your website: it needs to be good! (Check out Episode 4 for more!)
5. Lead warming
6. Use a CRM program
7. Presentation (Check out Episode 22 for more!)
8. Follow-up and lead nurturing
9. Get more referrals and reviews (Check out Episode 6 for great tips!)
10. Build strategic alliances