Podcast 260: Marketing Done Right with Aaron Hockel

Aaron Hockel

Being busy doesn’t mean being productive or profitable. You have to have the right people in the right positions and have the right tools, systems, and processes in place. An essential piece of your success is marketing. Join us to learn the best ways to approach marketing in 2022, along with ways to grow your business without spending big marketing dollars.

Aaron Hockel, from AltaVista Strategic Partners, is a frequent guest who is one of my marketing go-to guys. Aaron shares the basics of putting together a marketing plan for 2022, including how small companies can start with marketing and build their brand as their business grows.

**Aaron and I will be at the International Roofing Expo in New Orleans next week, February 1-3, 2022. I’ll be at the AltaVista booth, #1764, on Tuesday, so come by and talk to us. Text me at 510-612-1450 if you attend; I’d love a chance to meet up and chat with you.

What you’ll hear in this episode:

An overview of AltaVista Strategic Partners and how they build and execute successful, customized marketing campaigns to help contractors achieve their goals
Why the instinct is to cut marketing costs when a downturn occurs
How to “own the neighborhood” with radius marketing in simple ways
Aaron’s tips for low-cost marketing strategies for smaller businesses–Reviews are the key!
Why you need more reviews that are recent and appear in different online platforms
Why your marketing needs to answer the question, “What makes us different from the competition?”
The value of the pre-inspection package to inform customers and prepare them to give reviews
How to “test” with a search to see where your business is showing up and where your marketing time and effort should be focused
Why it’s important to direct customers to specific review sites with links
Why you need to pay attention to your good reviews to see what customers like
Why bad reviews always hinge on poor communication of some sort
How to set up a marketing plan for 2022 by working the numbers backward by looking at your average job size, close rate, and lead flow
Why Aaron recommends Google Ads over other platforms because it’s a controllable “billboard” for your business

Resources:

Connect with Aaron: AltaVista Strategic Partners

Email Aaron, find him on LinkedIn, or call (443) 960-4004

Check out my NEW website: The Roofer Coach

Download my FREE 1-Page Business Plan

Text me @ (510) 612-1450 and say Hi!

I would love to hear your feedback, pros and cons!

**Please leave me a review on iTunes!

Please share my podcast with other contractors!

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