Podcast 25: Profitable Marketing By Knowing Your Numbers with Scott Dennison

If you want to grow your roofing business with more leads and sales, you must understand something. You’re not a roofer – you’re a marketer who sells roofing services. To be a good marketer you have to know your numbers. In today’s podcast I talk with Scott Dennison of Top Ranked Roofer about the numbers that you need to know including cost per lead, revenue per sale, and customer lifetime value.

What you’ll hear in this episode:

Marketing= Buying new customers at a profit (an investment)
One critical thing—“You’re not a roofer; you’re a marketer who sells roofing services.”
The “three guys”—Joe, John, and Jack (Be prosperous like Jack!)
The three critical numbers: the cost per lead, how much revenue is your average sale producing, and your customer lifetime value

What a delighted customer will do for you
Why “lead generation” is a misunderstood term
A case study with Google AdWords and a very low conversion rate
The most common marketing mistake that roofers make!
Why Scott’s company offers landing pages and lower cost per click rates
Problems roofers encounter when looking for a marketing partner:
1. No certification process
2. The danger of not knowing what you don’t know
Key Questions to ask about marketing:
1. What key words do you think we should rank for?
2. How does my site compare to my competitors’?
3. What will you do to increase my backlinks?
4. Who owns my website and domain name?
5. Will my website content be original to me and will I own it?