Today I interview best-selling author and expert contractor business coach Vicki Suiter about her latest book The Profit Bleed. We pinpoint the reasons that contractors are not making the money they should and how they can fix the holes in their businesses to make more profit.

What you’ll hear in this episode:

• How to deliver a good elevator pitch
• The benefits of a Mastermind group, for clarity, ideas, and camaraderie
• Vicki’s elevator pitch: what she does, who she serves, and what action she wants them to take
• “Are you going for the door, or are you asking to hear more?”
• Example of a client who reduced prices in an effort to sell more
• Increased volume means increased overhead and will equal breakdown
• What are your true labor costs?
• What infrastructure changes are required to support higher volume?
• Taking an eagle-eye view of your business
• What to focus on to improve efficiency and profitability
• Learn to manage from the top down rather than the bottom up
• Pulse points covered in Vicki’s book:
  • Pricing
  • Handoff process
  • Sales and marketing
  • Sales and close rate percentage goals
  • Production
  • Feedback

Resources:

The Profit Bleed by Vicki Suiter

The Profit Bleed – Find out how to get Vicki’s book for FREE, along with other resources

Suiter Business Builders – Find out more about Vicki’s Free Business Health Assessment

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