Roofer Show

Show Highlights:

PPC is pay-per-click.
Most listeners of this show will fall into one of three categories:

You’ve done this yourself but did not get results.
You hired someone to do it for you but it did not work out.
You’re not familiar with PPC.

Marc provides an overview of PPC:
Understand how search engines work.
Pay Google to serve your ads on the first page of search results.
Using keywords that potential clients might use to find your ads are very important.
You pay for clicks whenever a potential client clicks on your ad.
Marc addresses budgeting concerns: What will you need to spend for this? What can you expect in terms of results?
The real metric you need to consider is the “customer acquisition cost”.
SEO (Search Engine Optimization) is optimizing your website and/or content so you can get those pages indexed or showing up on Google so that over time you earn more traffic.
The goal of PPC is ultimately to instill confidence and convince a prospective client that they should reach out and have a conversation with you.
It’s important to use a landing page, which is basically a page on your website that is stripped of everything that is not relevant to what the consumer just searched for.
It’s the landing page where you want to convert your traffic. You want them to call you, to fill out a form, or do a live chat.
After awhile, you’ll get a good indication of what your closing rate is, net sales per lead, and all the metrics that you need to understand.
Generating a lead is only half the equation; capitalizing on the leads is more important.
Marc shares how if you’re going to pay money for these leads, you have to respond quickly and with quality. Differentiate yourself from the competition. He offers some tips on how to field these very important calls.
If a lead is not an ideal lead for you, be sure to refer to a specialist who is a better fit and try to make the introduction.
Build a database of contacts that you can reach out to.
Bracketing is the idea of giving people options.
Dave discusses the problem with lead aggregators.
The myth of exclusive leads.
Marc relates the value of retargeting.
Leveraging PPC to get more traffic so you can generate more leads and having more control over your marketing adds predictability to your business.
Referrals remain the best kind of lead you can have.
Five things that all successful businesses do.
Ways to increase your revenues.