In today’s interview, Charles Antis shares with us how leading with the cause will shape an amazing corporate culture (Antis has a 93% employee retention rate) and drive new business, all while giving real meaning to what you do.

Show Highlights:

• Attracting the right leads and finding the most profitable deals
• What Charles does, who he helps, and what makes Antis Roofing different
• Principles to consider when building a user-friendly website
• Building success through word of mouth marketing

• Creating a company culture that respects and shows a deeper appreciation for employees
• What inspired Charles to get involved in charity work and give back to the community
• Establishing your why behind everything you do
• How to build trust and get customers involved
• Retaining millennials as employees and adapting to new mindsets
• The currency of social good and showing your alignment authentically
• How small companies can make a difference
• Inside out authentic branding
• The impact of the Roofing Alliance and the gift of giving
• Showing up authentically and the importance of self-assessment
• The influence of sharing stories