101: How To Design A Website That Converts Visitors Into Sales with Darren Slaughter

In today’s show, we visit again with previous guest Darren Slaughter of Livermint Media. Darren was featured way back in Episode 4, but in today’s conversation, we talk about everything that’s new in contractor websites, and the most important aspect of any contracting business—-how to convert website visitors into leads.

What you’ll hear in this episode:

How Darren is making website design more affordable for small businesses
The “leased” website idea, with very little money up front, which greatly helps the contractor who is just starting out in business
Who do I need a website and what should it do for me?
What’s new in website design
Biggest mistakes that contractors make with their websites:
- Using before and after pics
- Trying to design their own website
- Talking too much about themselves on their website

How having processes in place can free up your time
Important parts of the website, with each page having a specific job:
- Home page—like the “lobby” of your business
  - Limit the information you request on free estimate forms
  - Each data point you request reduces your conversion rate by 10%
- About page—where people decide whether or not to do business with you
  - Personalize and humanize
- Services page—highlight your business and versatility
  - Have a page for each category of service that you provide
- Gallery page—visual verification that you can do what your content says you can do
- Testimonials and reviews—limit reviews to a couple of sentences, NOT paragraphs
  - Be satisfied with first name, last initial, and town—at the least
- Contact page—make it easy to find you
  - Get their email address—that is all you need
  - Find out why they are contacting you—what is their problem?
- How to optimize your SEO with paid ads or Facebook
- How to capture the visitor to your website
- The process of using your website to grow your business
- How ONE job per year can pay for the website service Livermint Media offers

Resources:

Liver Mint

Find Darren on LinkedIn

Liver Mint Find out about Darren’s free home page assessment

Suiter Business Builders Find out about Vicky Suiter’s free webinar, beginning March 12. Vicky was featured on Episode 96 and is the author of The Profit Bleed.

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