Podcast 100: My Top 10 Takeaways From 99 Expert Interviews For Contractors with Dave Sullivan

This is Episode 100! Today I discuss my top 10 takeaways for contractors from 99 interviews from The Roofer Show Podcast.

What you’ll hear in this episode:

• How to prepare for the growth to take your business to the next level
• Top Ten Takeaways:
  • Get a plan
    • Start with the end in mind
    • Look out for the four business killers: divorce, death, disability, and dissolution
  • Be able to take a two-week vacation
    • Put systems and processes in place
    • Have good people that can do their job, whether you are there or not
  • Know your WHAT
    • What does your company do well— and most profitably?
    • What sets you apart from the competition?
  • Why would someone buy from you?
    • What makes you different?
  • Identify your ideal customer
    • Don’t waste time on the wrong customers
  • Have a website that converts
    • It does your heavy lifting
    • It starts with your home page
    • Show visitors, they are in the right place
    • Use custom photos
    • Make your About page your best page
  • Set up a marketing system
    • Focus on the things that work and don’t waste time on the others
  • Do the free stuff first
    • You have to get reviews!
    • Use a system and follow a process to get referrals
  • How to build a marketing machine
  • Make more money on your jobs
    • You probably aren’t charging enough!
    • Know your costs
    • Put a job package together for EVERY job