Podcast 08: How To Become The Top Ranked Roofer with Scott Dennison

If you’ve tried Google AdWords and SEO and haven’t gotten the results you were looking for, then this is the show for you! I interview Scott Dennison with The Top Ranked Roofer to find out what it takes to get ranked on Google search. Scott is a marketing expert who helps roofing contractors get found on Google and dominate their local market.

Scott wrote a book that you can get on Amazon titled Becoming Top Ranked. It’s a guide just for roofers that lays out his process for getting his contractors to the top of the rankings and getting their phones ringing.

I get into it all with Scott from Adwords, Google Local, to SEO, and MORE!

You can get a ton of additional information and his Cheat Sheet (which is pretty cool) by checking out his website at toprankedroofer.com.

What you’ll hear in this episode:

What it means to be a top-ranked roofer: It’s having a belief system that shows you are better than your competitors
Being #1 in Google doesn’t make you a top-ranked roofer
From his book, Scott identifies three different types of roofers:
1. “Joe”—a handyman with an old truck; he’s incapable of consistent marketing
2. “John”—a roofer’s roofer and expert technician who needs more leads
3. “Jack”—a businessman more than a roofer
How to get more leads to take your business to the next level: It depends on the visibility of your website
How Google Ads work with “pay-per-click,” and why it can cost a fortune!
How a very targeted landing page is the best option
The “bleeding neck” customers and what they are looking for
Why you need high-quality, compelling ads that STAND OUT
Why you should offer a free evaluation and not just free estimates
How to get visibility in the maps on Google’s page: This is based on the number of quality reviews in Google and the consistency of “business citations”
How to improve SEO and why Google wants to give you the answer you want
How many leads do you need to reach your objectives and grow your business?
Triple optimization and how it works for you!
Why Scott’s services are different:
1. One roofer per market
2. How to optimize areas of your site to accomplish goals
3. Guaranteed results!