Podcast 06: How To Control Your Online Reputation with Aaron Hockel

Do you know what the internet is saying about your business? In today’s interview with Aaron you will learn how to control what is being said on online review sites and social media. We talk about how to set up a consistent process so you will get more positive reviews, the right review sites, how to handle a bad review, and much more.

Aaron Hockel is a partner and VP of Digital Marketing for Alta Vista Strategic Partners, a full-service agency specializing in helping contractors execute marketing plans. Aaron stays ahead of the latest marketing trends to ensure that successful tactics are being employed by his clients. Join us to hear more from Aaron!

What you’ll hear in this episode:

What is online reputation management, and as a contractor, why should I care?

Your online reputation is what the internet says about your business

Why do online reviews matter?
How to get a review from “Mrs. Jones,” the homeowner:

Put a systematic plan in place
Think about asking/prompting
Target places that need improvement

Sites to direct customers to for reviews:

Focus on the site where you aren’t doing well
Consider sites where you don’t have any reviews
Concentrate on Google, Facebook, and Yelp

Evaluate your current online reputation with SERP, Search Engine Results Page
How do I track reviews?

Aaron recommends using software like Reputation Stacker

Can I post public reviews from other sites to my website?
How do I handle a bad review? (You know they are bound to happen!)

Don’t argue and hash out details online
Don’t offer the customer anything

Don’t offer a reward for good reviews, but a minor incentive is acceptable
Aaron’s Tip: Go online and own the profiles; make sure they have accurate information about your business
Aaron explains the services offered by Alta Vista in online marketing and reputation management

Resources:

Contact Aaron and find out more about his business:

www.altavistasp.com

Find Aaron on Linked In, email him at [email protected], or call 443-960-4004. For any of our listeners, mention the show and Aaron offers a FREE consultation and evaluation with no obligation!

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