Podcast 273: Make More Profit On Every Job with Leslie Shiner

Dave Sullivan and The Roofer Show Podcast

In today’s interview, you will learn how to maximize the profit on that big backlog of work we all have on the books. As we take on more work, most contractors experience “slippage” in their profit margins and lose control over what started out as a profitable job but have now turned into a loser that we’re just trying to close out. You’re making the same amount of profit you were before, but now with lower margins, more risk, more stress, and more headaches.

Only with good Job Costing are you able to know the “true” cost of your jobs, which type of work is the most profitable, and how to squeeze out every additional dollar down to the bottom line. My guest, Leslie Shiner, has an MBA in Finance and Accounting from UC Berkeley and has been a financial and business consultant to the construction industry for over 30 years. She only works with contractors and knows her stuff when it comes to maximizing job profits. What you’ll hear in this episode:

What Job Costing means for you
1. How much did I spend?
2. How much did I think I was going to spend?
3. Am I going to be on a budget or over budget?
Why you should want to work like you do now but make 2x the profit
“Revenue is for vanity, profit is for sanity, and cash flow is for reality.”
Basics of job costing:
1. Identify areas of slippage
2. Evaluate areas of cost during the job
Use Leslie’s calculator to find your true labor cost
How to track labor efficiency into your job cost
How to find your labor utilization rate
The “extras”: liability insurance, payroll taxes, workers’ compensation, vehicle costs, health insurance, cell phones, and small tools
Above the line and below the line costs
The most important part of job costing: compare apples to apples
The biggest mistake: creating a budget at the billable rate but job costing at the gross wage
Dollar variance vs. hours variance
How to review your estimated cost vs. actual cost
Strategies for making employees as productive as possible
Focus on the work you do well
Manage your work by knowing your numbers
Three ways to improve profitability:
1. Spend less
2. Charge more
3. Do more work
Cost reports that we need and KPI’s (key performance indicators) to keep track of
How to improve job costing efforts in your company