Podcast 251: Insurance vs Retail Sales: How To Sell Both with Becca Switzer

Becca Switzer

I’m pleased to have Becca Switzer from Roof Sales Mastery back on the show with me today. If anyone knows about the sales process, it’s Becca. She has tons of direct sales experience and she’s mastered the sales art of the storm restoration industry, too. Becca really knows her stuff, and she’s ready to share what she knows about increasing your profits when working from the insurance claims side, as well as tips for retail sales right here on the show today.

What You’ll Hear in This Episode:

Becca shares how she started Roof Sales Mastery and the development of the six full programs that she offers.
The storm restoration industry differs from retail roofing sales in a number of ways, which Becca details:
- The leads generation process is different
- Dealing with the insurance company and getting the damage approved
- Pricing – everyone uses Xactimate
- Supplementing – getting the claim where it needs to be
There are 3 groups of people, according to Becca:
- The early adopters
- The bandwagoners
- The late adopters
Most contractors don’t have great sales skills, and if they don’t win the “easy” sales, they think they’ve missed their opportunity. This is the wrong mindset!
Xactimate is the only insurance claims estimating software used by the industry. She does not sell it, but she can train you on how to use it!
Becca breaks down some supplementary math that will change your life!
Becca discusses in more detail the various online programs that she offers and what you’ll be hearing at the conventions from her this year.