Podcast 231: 8 Sales Mistakes Roofing Contractors Make with Dominic Rubino

Dominic Rubino

Contractors are really good at what they do, but when it comes to sales, it is just another skill that contractors should be learning.

Since nothing happens until somebody sells something, today’s show is going to be all about how to sell. My guest, Dominic Rubino, details the common sales mistakes that roofing contractors make. Knowing what to avoid will enable you to polish your sales skills and provide a professional experience to your customers that will help you to secure repeat and referral business.

Dominic Rubino is the host of Profit Toolbelt Podcast and is a business coach for contractors.

What you’ll hear in this episode:

How to know and understand your sales numbers. Contact me to set up a 30-minute call to learn more!
Dominic also uses Ruby Receptionists and appreciates their professional services.
The selling process is like doing a roof: There’s a certain way to do it, and there’s a certain way to do it right.
“You don’t have to be great at selling, you have to be great at following your own process.” – Dominic
The 8 sales mistakes roofing contractors make:
1. You skipped the 20-minute pre-meeting.
2. You didn’t show up on time, as promised.
3. You forgot to make a light social media touch before that first face-to-face meeting.
4. You didn’t get all of the decision-makers to the sales meeting.
5. You did your presentation without everybody sitting down.
6. You forgot to have the paperwork ready.
7. You did more talking than listening.
8. You forgot to ask for the business.
Dominic explains why you need to say this within the first 30 seconds of doing the on-site visit: “We’d be proud to do another home like yours.”
Sales is a skill that you learn that will help you grow your business and make more money. It will also enable you to have more free time to do the things you want to do.