Podcast 136: My 15 Best Quick Tips For An Awesome 2020 (Part 2)

Quick Tip #3 – What do you do? And who do you do it for? Don’t try to do everything. Look at where you’re making your money and focus on that. “The riches are in the niches.”
Quick Tip #4 – Focus on profitability and increasing your margin. You don’t have to be the biggest guy in town, but you do want to be the most profitable.
Quick Tip #5 – Know your numbers. Measure your results, because what gets measured, gets improved.
Quick Tip #6 – Education and training. Always be learning. Always be training your people, teaching them new skills. Learn how to sell, and train your sales team.
Quick Tip #7 – Protect your time. Don’t forget your systems and processes, which can help you streamline your time.
Quick Tip #8 – Learn to be a good delegator. This frees you up to do what’s really important, which is planning your business and running it like you should. Make sure to train your people and assign responsibility. Then, follow up and provide regular feedback.
Quick Tip #9 – Get a coach or a mentor. They can help you put together your business plan and help you figure out the direction of where you’re going. You can then share this plan with everyone in your company so they can better understand where you’re going and how you plan to get there.
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Quick Tip #10 – Our employees: take care of them! Always be recruiting, always be training, always retain. Be profitable so you can pay them well. Treat them with respect and show your appreciation. It costs a lot of money to replace employees, and that’s money out of YOUR pocket. I share a LOT of excellent ideas on ways that you can take care of your people!
Quick Tip #11 – Tune up your website. Make sure it’s up to date and optimized. This is the hub of your marketing system! Keep it clean and organized. Your website attracts visitors, which you want to convert into appointments, which you want to convert into sales. If they’re looking at your website, then they are looking at other contractors’ websites, too. They are researching and looking for answers and solutions. Blog posts help to give them these answers. I provide you with some great examples of content that you DO and DO NOT want on your website!
Quick Tip #12 – Have a good marketing plan. Did you miss my interview with Anna Anderson and “How To Set Up A Marketing Plan For Your Roofing Business”? There’s a link to Episode 134 below to listen! Be clear on your goal, and have an understanding of who you’re marketing to. You need to know where last years leads came from and figure out what is working and what is not. This will help you come up with a marketing budget.
Quick Tip #13 – Increase your price. Most contractors do not charge enough for their work. They either don’t understand the cost or they don’t understand the value they provide. Learn professional sales skills and learn how to differentiate your company from the competition that is worth a higher price.
Quick Tip #14 – Have an operating budget. Keep it simple. Whatever you’re going to spend on your overhead, you have to control it. Make sure it matches your accounting system.
Quick Tip #15 – Your “Google My Business” page, reviews, and referrals. It all matters! Make sure your google page is professionally done with quality photos. Reviews are critical and the new “word of mouth”. Be sure to ask for reviews! Have a process and make it simple for them with links. Be referable by doing great work, and ask for referrals. Be consistent with following up. Business is built on referrals. Radius marketing and how to do it.
BONUS TIP #16: Take a step back and figure out what it is that you’re doing, not only with your business, but with your life. It’s all about balance! Take some time away from the office on a weekly basis and review your family, finances, business, health, education to see how best you can find the balance that you’re needing.