Podcast 55: Add This Feature To Your Website And Get More Qualified Leads with David Scheppler

You spend a lot driving online prospects to your website. In today’s interview, you’ll learn how to convert those visitors into qualified leads using live chat. Most websites convert less than 3-5% of their visitors to sales. Don’t let yours be one of them.

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What you’ll hear in this episode:

How Live Chat works to convert website visitors to leads, which is THE BOTTOM LINE
Dave’s background is 5+ years with Apex, which celebrated its 10th anniversary recently and works with over 4000 contractors across the US

Why use Apex Chat? What’s in it for me?
- It is used as a conversion tool to generate more leads
- It gives an option for clients who don’t want to make a phone call
- It is an effective and preferred method of collecting contact info
- It is a viable option for small companies who don’t have the resources to handle it on their own
A look at the numbers:
- 79% of consumers favor live chat
- 42% of customers selected live chat as their preferred method for contact info
- 42% of leads generated by Apex come after regular business hours
Over 150 chat agents are trained with a customized script for each client
Questions help the agent decide if that customer is a good prospect for the business, and then a free estimate is scheduled
The full transcript of the live chat that goes directly to the contractor within minutes
Other features available with Apex Chat:
- Connecting the client directly to the business by phone during preset hours/days
- The “text us” button that allows clients to text instead of making a phone call
- The texting feature can be linked to your Google AdWords campaign and your Google My Business page
Live chat shows that you WANT to connect with clients and makes your small company appear larger than it is
Customers show an increase of 30-40% more leads when live chat is added to their website
With Apex, there is no long-term commitment, but a month-to-month basis, and the retention rate is over 90%
How live chat helps you keep people on your website longer and adds to the mobile web experience
The cost with Apex: It’s a pay-for-performance pricing model, meaning you are only charged for the qualified leads they deliver, at the rate of $18 each
The conditions that must be met to classify a “qualified lead,” including name, contact info, and more