52: How A Remote Receptionist Can Increase Profitability And Boost Productivity with Christina Burns

The #1 complaint that consumers log about roofing contractors is that they just don’t answer their phone or return calls. They complain that they leave a message on their voicemail and all they get is radio silence. That’s not leaving a good first impression. And first impressions are everything when it comes to buying a product or service.

Why spend thousands of dollars on marketing to get your phone to ring? At $350 per average industry lead you’re throwing money in the trash if you don’t answer that call or return your messages. That’s crazy!

In today’s interview, you will hear about a solution that worked for my business and may work for yours. Christina Burns is the Vice President of Customer Success at Ruby Receptionists, and she’s here to explain how Ruby works!

What you’ll hear in this episode:

What clients say in Yelp reviews—the #1 complaint
How do you answer calls promptly if you don’t have a full-time receptionist or can’t afford to hire office staff?

Ruby Receptionists answer calls for thousands of small businesses, acting as their front desk personnel, and they have a mobile app and website
How first impressions drive many purchasing decisions
78% of consumers say they’ll switch to a competitor after just ONE bad experience
“If a customer’s experience is not phenomenal in the beginning, then they are really starting from a negative standpoint in how they perceive your business.”
67% of people will “just hang up” if they encounter your voice mail
The importance of “the first touch”
70% of buying experiences are based on how the customer feels they are being treated
How Ruby can help a contracting business:
- You’ll have a “delightful human” on the other end of the phone who takes 100% of your live calls
- You’ll have someone answering your phone who knows and cares about your business success
How Ruby is different from a traditional answering service:
- Ruby sounds like a part of your team at YOUR front desk
- Upon receipt of a call, Ruby has all your company info at their fingertips
- Ruby’s offices are in Portland and Beaverton, Oregon—not India!
- Ruby doesn’t use scripts; the receptionist speaks in natural, normal conversation
How Ruby separates the calls and differentiates estimates from real emergencies, with customizable options and messages
Christina shares some real-life experiences with contractors and how Ruby sets them apart when it comes to answering the phone
How this affects your reputation and reviews
How Ruby handles solicitations, improves productivity, and focuses on high-value tasks
The goal: seamless communication for much less than the cost of hiring a receptionist
Why this is a great option for the smaller contractor
Affordable plans based on minutes used, for incoming and outbound calls
Ruby delivers a top-notch experience and maintains a high level of service for your customers
You can keep your regular phone number!
The commitment is not long-term, but month-to-month
Make your life easier! Have more flexibility and freedom!