51: How To Increase Profits And Reduce Stress By Providing A Better Customer Experience with Ed Earl

Today I sit down with the “Zen Builder” to learn how we can enjoy our business more by reducing conflict with our clients. Ed has over 28 years in the construction industry and is consistently one of the top speakers at the International Builders Show where he talks about providing a better customer experience.

What you’ll hear in this episode:

Why the customer looks at things differently than the contractor
Ed’s background as “The Zen Builder”—and where the nickname came from
Ed’s focus: dealing with homeowners and reducing conflict within the construction process
Why it’s the PROCESS and not the PRODUCT that causes grief

Different types of clients that are hard to work with:
- Engineers
- Doctors
- Attorneys
- Retired people
Clients to be avoided:
- The dishonest client
- The client who can’t be satisfied
Why it all comes down to the process
How to educate the client about what to expect
The “prototype concept”
“How you finish the job is what the homeowner will remember.”
Keys to marketing:
- Following up with the homeowner
- Doing warranty work
The benefits of a Mastermind group in addition to coaching
Ed’s work with Dream Business Coaching