How To Build A Lead Funnel That Converts Into Sales

Are your website visitors being converted into qualified leads that turn into sales? Most of those visitors are not ready to commit to a click or a call, and if you don’t have a way to capture their email addresses they could be gone forever. In today’s episode, you’ll learn how to set up a sales funnel that converts!

What you’ll hear in this episode:

Spencer’s podcast about marketing, especially for contractors (The first four episodes are available now!)
Spencer’s family connection to builders and his focus on contractors
Builder Funnel: a digital marketing agency out of Colorado Springs, CO
Inbound marketing, conversions, and increased traffic
What is inbound marketing? Attracting people to your business or website who are seeking your service or product

Growing traffic: content creation, SEO, and social media
Do I have to write blog posts?
Where to find blog topics
Lead funnels: how they work
How to address those who aren’t ready to buy NOW, but a year or so down the road:
1. Meet them where they are
2. Provide them with value in their research process
3. Turn them into an educated buyer