Podcast 82: Everything You Need To Know About PPC To Keep A Full Pipeline with Marc Levesque

If you want a consistent flow of qualified leads you need to listen to my interview with Marc Levesque and learn how a professional PPC campaign can get your company’s name in front of new prospects ready to buy your services. Once you have their attention Marc gives you the secrets to converting those clicks into qualified leads using the right landing pages.

What you’ll hear in this episode:

Dave met Marc at the Contractor Success Summit in May. The Summit will be held again in 2019, so watch for it.
Webrunner is a contractor-focused marketing agency and Marc is the co-founder.
Dave and Marc suggest staying focused on and to your goals and values while niching down is what is needed to grow your business.
Marc says his company has identified a way for contracting businesses to leverage Facebook or Google to generate more leads for their businesses.

Hiring an outside firm to market your business can be costly, but Marc’s business says paid advertising brings forth leads for quick returns.
Webrunner has a blog containing information about PPC marketing.
Dave says many contractors try to do their marketing when it’s really not their field of expertise and hiring a professional to market can be more targeted and bring better returns.
Marc cautions against using 3rd party aggregator sites because they can be risky; it’s not the lead cost, it’s the customer acquisition cost that’s important.
Dave adds that hiring someone who really knows what they’re doing is important because trying to do ads or pay per clicks on your own can be tricky.
Dave says reverse engineering your business to look at your numbers is necessary to really know your numbers so you can become more profitable.
Marc says he likes his customers to be very involved on the back end and to ask for reviews or testimonials from clients.
Marc and Dave agree that you should not focus on being the biggest guy or company in town but focus on quality and profitability.
Dave says it’s important to answer phone calls, texts or e-mails in a timely manner, and adds that his sponsor, Call Ruby, can help with that. Many clients will move on to the next company if they do not hear from you.
Marc discusses the importance of converting leads into clients, which depends much on having SOPs in place and timely, friendly responses.
Marc says to leverage your relationships with past clients in order to get good referrals for more sales. The lifetime value of your customers is super important.