Welcome to an in-depth discussion about an often-overlooked topic in our industry: the mid-year review. Just like in a football game, we need a halftime review as we finish up the second quarter of the year. It’s time to evaluate what went right and wrong in the first half of 2024. Did we score? Did we hit our targets? Using the “I hope” strategy is not enough to ensure we have enough profitability to carry us through December! We have to understand our mistakes and adjust the game plan. Join Dave Sullivan and John DeLaurier to learn more in this episode!

What you’ll hear in this episode:

• John’s perspective on Peach State Roofing‘s halftime review and how he plans to utilize the 1 Page Business Plan with his employees
• Red flags: low conversion rates, revenue, and close rates
• Figuring your gross profit margin and understanding your close rate
• Improving your close rate by prequalifying better and attracting better leads
• What John identifies as the biggest contributor to a decreasing close rate
• Breaking down your marketing report, sales report, and cash flow report
• The importance of sending out invoices ASAP
• Understanding your short-term and long-term assets to gauge the strength of your business
• Essential numbers to know: conversion rate, average revenue per job, total revenue, gross profit margin, close rate, and accounts receivable
• Why Dave started The Roofer CFO
• Make an action plan NOW to move the needle on your 2024 profitability!

Resources:

Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-call

Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or send me a text at (510) 612-1450.

No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.

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