SEO In 2018: What’s Hot, What’s Not

SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this podcast, I’ll sit down with one of the industry’s top experts to examine what contractors need to know about best practices for SEO in 2018.

What you’ll hear in this episode:

SEO: What it is and what it means
How to be the “best answer” for Google searches
How important the map rankings are on Google
How Google determines the best answers for searches
How to increase your Google rank

It all comes down to confidence in how Google decides whose website is the better answer
Getting more content out there with blogging and pictures
Best practices that benefit your SEO
1. Mobile-friendly website
2. Regular updates
3. Accurate business listings
4. Getting good backlinks (How? Aaron explains!)
Why it’s always essential to get online reviews
How Google access your business’s social media
Your expectations and results when you hire an SEO company
What ROI you can expect in hiring an SEO company
What you can expect to pay for monthly SEO services
Pitches and “guarantees” to avoid (Aaron tells you how to look for red flags!)
Questions to ask before hiring an SEO company
SEO tools for roofing contractors
Coming in February: Aaron’s advice on using paid social media ads, at the NRCA Expo in New Orleans, LA