I give up my top 10 marketing tips from my 30 years as a contractor and from 30 podcast episodes with the top experts in the roofing industry. Learn how to set up a lead machine that converts into sales that are easy. And the best part is they’re free!
If you’re a roofing contractor that does any storm restoration or works with insurance companies you’ll want to listen to today’s show. Are managed repair programs a passing trend or a shift in the way business will be done. We’ll cover all sides so you can be sure you are ready to take full advantage of any changes.
If you have leads that are falling through the cracks, this is the episode for you. Today I interview Jake Dempsey with the CRM program JobNimbus to learn how this software will simplify your lead funnel from acquisition to getting that coveted 5-star review from your satisfied customers.
Most contractors just don’t like to deal with the bookkeeping side of their businesses and end up either hiring someone unqualified or worse. In today’s interview, we talk about focusing on your strengths and working around your weaknesses by outsourcing your bookkeeping.
In this week’s episode, Canadian roofing contractor Adam Sand shows us the step by step process he uses to hit it out of the park with Facebook ads. Adam first learned the power of Facebook at his first business that almost landed him in the slammer.
Do you ever feel stressed or out of control when running your growing contracting business? If so, this is the show for you. Today, I interview Diane Gilson about how much that chaos is costing your company. Too many contractors don’t like numbers and usually turn over the bookkeeping and accounting to someone that may be less than qualified–or worse–downright dishonest. Find out how making some minor changes can reap a huge improvement in profits.
If you want to grow your roofing business with more leads and sales, you must understand something. You’re not a roofer – you’re a marketer who sells roofing services. To be a good marketer you have to know your numbers. In today’s podcast I talk with Scott Dennison of Top Ranked Roofer about the numbers that you need to know including cost per lead, revenue per sale, and customer lifetime value.
There are 2 ways to make more profit on your roofing jobs. First, sell your jobs for more money. The second is to reduce your costs to do the job. Simple isn’t it? But if you’re like most contractors you already have a full book of business. And you’re not getting any more money for that work. Today’s podcast is all about production and reviews some new ways to reduce your costs and make more money that you may not have thought of. (more…)
On today’s podcast, I talk with marketing expert David Chism about the most common mistakes contractors make when it comes to their marketing. The Roofer Show is about learning from the mistakes of other contractors so you can avoid the same pitfalls and take the short cuts to growing your contracting business.
Let’s face it. Contractors suck at sales! But it doesn’t have to be that way. You can learn from today’s interview with Tom Reber of The Contractor Sales Academy. Tom outlines the steps he teaches in The Academy to sell more of your services.