Roofer Show

In this week’s episode, Canadian roofing contractor Adam Sand shows us the step by step process he uses to hit it out of the park with Facebook ads. Adam first learned the power of Facebook at his first business that almost landed him in the slammer.

What you’ll hear in this episode:

Adam’s business growth of 125% this year over last year—most of it from Facebook ads!
How Adam got into the roofing business to help a good friend with his failing business
The biggest problems specific to running a roofing business in Canada:
1. 4-5 months of winter
2. Planning for optimal profitability based on daylight hours
3. Severe lack of clear safety standards
4. Lack of respect for the roofing trade

Customer reviews for Adam’s company: “how clean the job sites are”
How to get customers to write reviews:
1. Treat them as friends and family
2. Have good people and processes
3. Have work crews that work well together, have fun, and get along
4. Put on “a good roof”
5. Ask pleased customers to write reviews
6. Send emails over the winter to ask about customer experience
7. Respond to every review, whether positive or negative
Adam’s clear website with a message and a call to action
The average time spent on a roofing website? 30 seconds!
How to increase your value to potential customers
The power of Facebook ads and why they work so well:
1. They target specific people
2. You can engage with your audience
3. They are less expensive than other advertising formats
4. Facebook is always improving the user experience
Adam’s process in using Facebook ads
The steps to Adam’s Facebook ad blueprint: a game plan, correct pixels, targeted audience, a high-converting ad from Google reviews, your campaign for success, ad level, and trimming the ad for optimization
“Revenue is for vanity, profit is for sanity, and cash flow is for reality.”